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Case Study

Picasso Smiles Dental Increased Online Reputation 3X in 9 Months with PracticeDilly

California and Texas
  • 3X

    Increase in Google reviews in 9 months

  • 40 → 120+

    Google reviews

In today's competitive dental market, your online reputation, Google reviews, and patient communication systems can determine whether new patients choose your practice or your competitor's.

Picasso Smiles Dental, led by Dr. Nima Shayesteh, experienced this firsthand. After implementing PracticeDilly's automated appointment reminder and patient texting software, the practice increased its Google reviews from 40 to 120 in just nine months (a 3X increase).

The Beginning: A Conversation at CDA

We first met Dr. Shayesteh at the California Dental Association Conference (CDA) in May 2018. During our conversation, we learned that Picasso Smiles Dental was operating without:

  • Automated appointment reminder software
  • A two-way patient texting platform
  • A system to proactively generate online reviews

Like many dental practices, the office relied heavily on manual phone calls and emails to manage scheduling, confirmations, and patient follow-ups. Recognizing the opportunity for improvement, we offered Dr. Shayesteh a 90-day free trial of PracticeDilly, including access to the mobile app. The results exceeded expectations.

Life Before PracticeDilly: Manual Scheduling & Limited Patient Engagement

Before implementing PracticeDilly, Picasso Smiles Dental faced familiar operational challenges:

Manual Scheduling Workflows

Appointments were: scheduled via phone; rescheduled via email; confirmed manually; logged into the system by staff. This consumed significant administrative time.

Unresponsive Patients

Email reminders often went unanswered. Phone calls frequently went to voicemail. Without automated follow-up, confirmation rates remained inconsistent.

Limited Online Review Growth

At the time, Picasso Smiles had approximately 40 Google reviews. While respectable, it wasn't enough to dominate search results in competitive California and Texas markets.

Communication Gaps

Dr. Shayesteh wanted to improve patient accessibility and responsiveness. He understood that modern patients prefer texting over phone calls. Enhancing communication was a top priority. The practice needed a scalable solution that would reduce administrative workload while improving patient engagement and reputation management.

Implementing PracticeDilly: Automation Meets Patient Experience

PracticeDilly is designed to help dental practices streamline communication, reduce no-shows, and improve online reputation through automation. Key features that impacted Picasso Smiles Dental include:

Automated Appointment Reminders

Patients receive SMS and email reminders before appointments, with simple one-click confirmations. This reduces no-shows and increases schedule reliability.

Two-Way Text Messaging

Patients can: confirm appointments; ask general questions; request rescheduling; communicate with the office quickly. This dramatically improves accessibility and convenience.

Online Review Generation

PracticeDilly includes tools to encourage satisfied patients to leave Google reviews automatically after visits. By simplifying the review request process, practices can significantly increase online feedback volume.

Mobile App Access

The PracticeDilly mobile app allows practices to monitor communication and responses in real time.

Life After PracticeDilly: Rapid Growth in Online Reputation

After implementing PracticeDilly, the transformation was immediate.

Tripled Google Reviews in 9 Months

Before PracticeDilly: 40 Google reviews. After 9 months: 120+ Google reviews. That's a 3X increase in online reputation, a powerful competitive advantage in local SEO and patient acquisition.

In highly competitive markets like California and Texas, Google reviews influence: search rankings; click-through rates; patient trust; conversion rates. By automating review requests and making it easy for happy patients to leave feedback, PracticeDilly directly contributed to this growth.

Improved Patient Engagement Through Texting

Patients increasingly prefer text-based communication. PracticeDilly's patient texting service allowed Picasso Smiles Dental to meet patients where they are: on their phones. Instead of waiting on hold, patients could send quick messages and receive prompt responses. This improved: patient satisfaction; response times; appointment confirmations; overall experience.

Increased Productivity & Staff Efficiency

Administrative workload dropped significantly. Automated reminders replaced manual calls. Confirmations synced automatically. Follow-ups required less intervention. Front desk staff could focus on: in-office patient experience; billing and insurance coordination; high-value tasks.

Scaling Success: Expansion to Texas Offices

Dr. Shayesteh was so impressed with the results that he implemented PracticeDilly in two additional Texas offices. That level of expansion reflects strong ROI and confidence in the platform's impact. Beyond implementation, Dr. Shayesteh has become a vocal supporter of PracticeDilly, even recommending it to colleagues in the dental industry.

Testimonials from Picasso Smiles Dental

PracticeDilly is a platform that not only saves hours of staff time, but also patients love interacting with us via text messages for appointment booking and confirmation and also general questions. Pavan, the CEO and app developer is very kind and has implemented our ideas into this platform. PracticeDilly continues to grow in functionality and improved user interface. Thank you so much Pavan, our patients love us so much more now with the implementation of your platform!

— Dr. Nima Shayesteh, D.M.D.

My experience with PracticeDilly thus far has been very beneficial, effectual, and rewarding with great reviews.

— Lucy Santos, Office Manager

Final Takeaway

Picasso Smiles Dental's story highlights a powerful lesson: When you combine automated appointment reminders, two-way texting, and online reputation management, growth becomes measurable. In just nine months, they: tripled their Google reviews; improved patient communication; increased staff productivity; expanded the system across multiple offices. The right communication platform doesn't just save time. It builds your reputation.